A coaching experience by Nicaila Matthews Okome

Build your
next chapter.

SHIFT is a coaching experience for ambitious women who are ready to create what's next. They've built successful careers and checked all the boxes, but still find themselves asking: What's next for me?

12 weeks together
1 intimate cohort
High-Level Coaching
A woman reflecting on her next chapter

Is this you?

You've checked all the boxes and still wonder, 'what's next?'

You've been laid off, or you're quietly planning your exit.

You've built someone else's dream — now you're ready to build yours.

You have ideas, expertise, and receipts. You need a path.

You know you're capable of more. Translating your experience into a business can feel overwhelming when you're figuring it out alone. That's where SHIFT comes in.

The program

A quiet, deliberate
rebuild.

SHIFT isn't about quitting your job tomorrow. It's about giving yourself permission to explore what's possible — to stop overthinking every move and start building something that's yours.

Over twelve weeks, we'll get clear on your next chapter, identify the business opportunity that's right for you, develop an offer people will pay for, price it with confidence, and map the path to your first paying clients.

What's included

Three months, fully held.

A snapshot of what's included when you say yes to your next chapter.

01

Weekly Group Coaching

Three months inside an intimate group container, meeting weekly to translate your experience into a business and next chapter that feels aligned.

02

Pre-Coaching Clarity Work

We begin focused and aligned. You'll arrive on day one with the language, direction, and self-awareness to move.

03

Targeted Assignments & Feedback

Strategic work between sessions with direct feedback from Nicaila — the kind that moves an idea into a real, sellable offer.

04

High-Level Coaching

Direct feedback and accountability from Nicaila, Monday through Friday, so you stay in motion when it matters.

05

Pay-in-Full Bonus

Two private 1-to-1 coaching sessions with Nicaila to work through the parts of your business that are yours alone.

06

Ready-to-Use Frameworks & Templates

Plug-and-play business tools, offer scripts, and pricing frameworks you can deploy immediately — no starting from scratch.

Nicaila Matthews Okome

Your coach

Nicaila Matthews Okome.

Nicaila Matthews Okome is an entrepreneur, speaker, and the founder of Side Hustle Pro, one of the world's top entrepreneurship podcasts with more than 10 million downloads.

After building a successful corporate career at Google, NPR, and MTV, Nicaila created Side Hustle Pro while working full time. What began as a side hustle became the foundation for a business that has generated sponsorships, speaking engagements, coaching programs, and the freedom to design life on her own terms.

Today, she helps ambitious women leverage their experience to build businesses that create more income, flexibility, and ownership. Through SHIFT, Nicaila helps women gain the clarity and confidence to build their next chapter before they're forced to figure it out.

"Applications are reviewed personally. Allow yourself the ten minutes to imagine what's next."

The next cohort

It's time for
a SHIFT.

You've spent years building your career. Now it's time to build something that's yours. If you're ready to create more freedom, flexibility, and ownership in your life, I'd love to help you take that next step.

10–15 minutes · Personally reviewed